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Thursday 29 March 2018

SQLI Thursday: PIM the key
to your e-commerce success

Does this sound familiar? Your customers are searching for detailed info about a product on your web shop but aren't buying.There are lots of possible explanations for low conversion rates but it often starts with incorrect or missing information. And what about new product launches, that take way too long comparing to your competitors? These are real and costly problems that directly impact the ROI of you e-commerce project.

Customers expect to easily find accurate and structured information that is relevant to them. That is why Product Content Management is the ideal way to enhance your e-commerce activities. Thanks to PCM, you can:

  • PROVIDE SINGLE SOURCE OF TRUTH PRODUCT DATA, ADAPTED TO YOUR SALES AND MARKETING CHANNELS
  • INCREASE CONVERSION RATES ON YOUR WEB SHOP AND INCREASE MARGINS ON YOUR PRODUCTS
  • SPEED UP PRODUCT LAUNCHES TO STAY AHEAD OF THE COMPETITION
  • DELIVER SEAMLESS AND PERSONALIZED ONLINE CUSTOMER EXPERIENCES

 

During our next SQLI Thursday on March 29th, 2018, you’ll learn from our e-commerce experts how you can easily structure your product catalogs, optimize your product data quality and how that will benefit your organization on a strategic, tactical and operational level.

Register now and discover through customer cases how SQLI already managed many PCM projects on various platforms and for several companies, from SMB to multinational (SEB, ArcelorMittal, ...). 

This session is a real must for every e-commerce manager, product manager or marketing manager who wants to improve customer experience, provide the correct product information at the right time, and increase sales.

This applies whether you are just starting up or if you are an ecommerce manager or marketing director who has signed up to hit massive goals and KPIs for the year.

Register now!

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